Our Approach to Enterprise Storytelling
Connect with Your Customers Every Time
We’ve created a powerful storytelling formula — a content creation process that delivers effective B2B marketing content tailored specifically for the needs and audiences of technology enterprises.
Our StoryOne storytelling process blends meticulous planning with editorial finesse to consistently deliver marketing narratives that connect with your audience across the buyer’s journey.
At the heart of our approach lies a deep understanding of B2B content marketing, technology buyers and the nuances of enterprise storytelling. Here we give you a peek behind the curtain at our StoryOne process, a proven, scalable formula that can transform your technology marketing content.
How our multi-step StoryOne storytelling process works:

1
Project Intake Form:
The StoryOne process kicks off when our project manager sends you the Project Intake Form to complete and return to us. This valuable tool helps you crystallize your vision and goal for your upcoming marketing project. Your completed Project Intake Form shows us how this project fits into your existing marketing strategy, which stakeholders need to be involved and what supporting content is available to guide the creation of this new story. It also describes how this project will uniquely appeal to your specific audience and address their challenges. The Project Intake Form sets the foundation for a successful enterprise storytelling project.
2
SME Session:
In the next step, we interview your subject matter experts (SMEs). We prepare for our conversation by conducting an in-depth analysis of your Project Intake Form and supporting content to craft targeted, thought-provoking interview questions. Then, we host your SMEs and thought leaders in a collaborative discussion to draw out the salient story points for the project. This SME session helps our content team gather insider perspectives on industry topics, derive unique best practices and increase our understanding of technical concepts.
3
Brainstorm:
In this step of the StoryOne process, our content team starts connecting the dots of your marketing story. By tying together your strategy, goals and narrative arcs, we lay the groundwork for a captivating and cohesive marketing story that resonates with your audience. Our team of story experts distills all the project information and story threads into a succinct story brief. This brief serves as our roadmap, providing clear direction, key messaging points and creative inspiration to ensure that this project aligns seamlessly with your brand narrative and marketing objectives. In this step, we also map out the project delivery schedule, sending you a detailed Gantt chart that shows every stage of the project through finalization and project close.
4
Writing:
All this preparation pays off in the writing step of the StoryOne process. At this point, our writer begins crafting the narrative that will bring your technology marketing story to life. By taking the insights gleaned from the story brief created in the brainstorm step and with your supporting content, the writer can tell an enterprise-level story, ensuring that every word aligns with your brand’s style, tone and voice — while also ensuring that your content stands out from your competitors and draws technology buyers to your offerings and solutions.