Enterprise Storytelling for Snackable and Shareable Content
Connect with the evolving tech buyer using short, attention-getting assets
Today’s tech buyers look for “snackable” content that:
- Concisely conveys relevant information
- Is easily distributed to colleagues across social platforms
- Is optimized for mobile viewing and sharing
They also want content packed with shareable stats and quick-hitting insights, along with a strong story that resonates with purchasing decision-makers.[1]
This is good news for tech companies that can quickly develop snackable and shareable content to grab buyers’ attention. And since 84% of tech deals are won or lost before technology companies even know they exist,[2] the sooner you connect with buyers, the better chance you have of winning the deal.
Enterprise storytelling helps you deliver snackable content to ensure that tech purchasers get what they need to make informed buying decisions.
What makes snackable content so effective?
Getting the attention of tech buyers early in the purchasing journey is challenging. That’s why snackable content is so important. Snackable content should be:

Attention-grabbing
In today’s fast-paced digital landscape, attention spans are shorter than ever. Snackable content captures the buyer’s attention quickly with short and easy-to-digest information.

Easily shareable
Snackable content focuses on shareability. Compact and accessible, this content is easy to post on social media and other platforms. The result: Amplified reach and increased engagement.

Optimized for mobile
Smartphones make it crucial to optimize your content for mobile platforms. Snackable content is easily consumed on small screens, making it a perfect fit for busy mobile users.

Adaptable across platforms
Snackable content can be adapted to suit multiple formats, such as images, videos, social media posts and more, allowing you to easily repurpose it for different audiences across multiple mediums.
Snackable and shareable content strategy across the buyer’s journey
Tech buyers can easily consume snackable content and quickly share it with their colleagues and peers across social media platforms, in emails and through other avenues. In fact, 67% of buyers found short-form content to be the most valuable in their decision-making process.[3] And when you place snackable content strategically across the B2B buyer’s journey, you can more easily grab and keep buyer attention as you drive them toward your longer-form content. The key to success is creating attention-grabbing assets that speak to buyers right where they are.
[3] Lindenau, “Navigating The Attention Economy.”
[1] Sources: DemandGen Report, 2024 and 6sense, 2023.
Top snackable and shareable marketing assets to consider
Want to create content that resonates with tech buyers and makes them want to share it with others? Here are some top snackable assets to consider:
- Checklists
A visual checklist is a handy educational reference tool that gives tech buyers essential information and key points about your solutions. - Microblogs
Microblogs are social media sites where you can post small pieces of content such as sentences, images or video links to connect quickly with buyers. - Wraparounds
Add wraparound content to the beginning and end of an existing asset to bring in new perspectives and partners, and to expand your audiences.
- Infographics
Transform the content of your POV or other longer asset into visually captivating infographics that present information and data in an easily comprehensible, shareable format. - Social media posts
Social media posts on LinkedIn, X and other social media sites are some of the most cost-effective and impactful marketing techniques you can use to improve your online presence. - Bite-sized videos
Short-form videos are a powerful form of social currency that can be used on websites, in event booths and on social platforms. Keep them under 15 seconds for maximum impact. - Vignettes
A vignette is a short, engaging story about a customer or event. It’s a snapshot that uses vivid details, quotes and imagery such as photos to bring the human element to a larger tech story. - Quizzes, polls and Q&As
Running a short quiz or poll is a fantastic way to boost engagement, while Q&As make it possible for brands to have two-way conversations with customers and potential buyers. - Email series
Turn a thought leadership article or research report into an email series to directly connect with your target audience and share valuable, easily consumed content.
Five ways to ensure that your snackable content hits the mark
Use these snackable content tips to help create assets that encourage buyers to engage and share.
1 Know your buyers and their preferences
By identifying pain points and preferences, you gain insights into what motivates and engages tech buyers, allowing you to target your content to address their needs and interests.
2Focus on simplicity and brevity
The aim of snackable content is to deliver valuable information quickly, without overwhelming buyers. Simplify topics into bite-sized pieces and use short sentences to make them easy to consume.
3Make it visually appealing
Whether you’re creating striking images, interactive content, captivating videos or infographics, visual content conveys messages quickly and effectively, capturing a buyer’s attention and increasing the likelihood of your content being shared.
4Prioritize for the mobile experience
With so many buyers using their smartphones for everything from browsing the web to scrolling on social media, your content must be mobile-friendly to maximize engagement and sharing.
5Try a variety of content types
Experiment with various formats like microblogs, short videos, infographics and social media carousels to cater to diverse buyers and keep your content fresh and engaging.