The Challenge

Dell and EY needed to communicate an intelligent cyber resilience platform that resonated with both technical security leaders and business decision-makers navigating ransomware attacks.

The Solution

We focused on the business impact of cyber threats and structured the narrative around outcomes that connected with customers on a deeper level.

The Outcome

Blogs, video and digital assets worked together as a cohesive story that strengthened buyer confidence and positioned the alliance as a leading cybersecurity partner.

"The campaign clarified the impact of ransomware and destructive attacks and how to mitigate it through a deeper level of cyber resilience capabilities and technologies."

— Dell Technologies

The Challenge

Canon wanted to encourage financial services firms to consider a digital mailroom solution — a change that might impact their operations, compliance and workflow.

The Solution

We structured the messaging around relatable pain points: missed deadlines, security risks, overwhelmed staff and business continuity threats.

The Outcome

The blog series reframed digital transformation as practical and attainable, increasing engagement among legal decision-makers.

"The series drove engagement with financial decision makers by making the transformation feel immediate and attainable."

— Canon

The Challenge

E-commerce brands face peak events where performance failures mean lost revenue and damaged trust. Akamai needed a way to reach and educate both IT and business leaders.

The Solution

We developed an e-book series to align insight with role, responsibility and timing — connecting with customers on a deeper, more meaningful way.

The Outcome

The e-books delivered insightful and practical guidance that positioned Akamai as a trusted advisor during mission-critical digital challenges.

"The e-books delivered just the right level of business and personal insight that drove downloads — appropriate to our readers' stage, role and environment."

— Akamai

The Challenge

Legal professionals navigating generative AI needed credible, structured guidance, not abstract trend commentary.

The Solution

We defined the narrative framework for the content: what to know, what to do and why it matters — presented with clarity and authority.

The Outcome

The content became a trusted reference for legal teams evaluating AI adoption strategies.

"This became a go-to resource for legal teams to share, reference and use to make smarter, faster decisions around AI adoption."

— Thomson Reuters

The Challenge

Oracle and IBM sought to present their alliance in a way that felt purposeful and emotionally resonant to their joint customers to build a deeper level of trust.

The Solution

We placed shared mission, customer impact and innovation at the center of the story and what that meant for their customers.

The Outcome

The video series transformed a strategic partnership into a compelling and meaningful story that engaged event attendees and strengthened credibility with customers.

"The videos turned our corporate alliance into a convincing, human-centered story that resonated with attendees at the IBM Think event."

— Oracle