StoryOne helps you connect with tech buyers — every time

StoryOne: Your formula for delivering the content buyers want

Developed based on our 30 years of B2B tech marketing experience, StoryOne is a robust enterprise storytelling and content creation process that delivers exceptional marketing writing and design tailored specifically for the needs of today’s tech buyers. StoryOne was designed to blend meticulous content planning with editorial expertise to help enterprise marketers develop content that connects with buyers and guides them towards purchasing success. At the heart of this multi-step content workflow lies a deep understanding of what drives buyer decision-making.

Looking to establish a clear and efficient B2B marketing content workflow, from ideation to publication? Look no further than the steps of StoryOne:

1. Establishing the hook. Your StoryOne journey begins by gathering key project information in our Project Intake Form, a valuable means for guiding the creation of your overarching project story. Consider the Project Intake Form as a way to conduct an analysis of your solution offerings, your differentiators, your project goals and your overarching vision for the project — all from your customer’s perspective. From this starting point, we establish the unique hook that will grab the buyer’s attention.
2. Gathering the story elements. Once we’ve identified your customer’s needs, key decision points, the project scope and the overarching story, we meet with your subject matter experts (SMEs) to gather their unique perspectives and salient insights that help us see the full picture. With insider perspectives on current market conditions, customer challenges, competitor strengths and weaknesses, unique solutions, validating proof points, and helpful best practices, we fully develop the world of your customer.
3. Brainstorming the narrative. After all the information has been gathered, our editorial team distills the content strategy, narrative arc, brand style and supporting content into a comprehensive story brief — weaving the various story threads into a tapestry that serves as the creative inspiration for our writing team. This lays the groundwork for our writers to create captivating and cohesive content that will resonate with your audience.
4. Developing the story. Based on the story brief, interviews, supporting content and research, our writers craft a unique narrative that brings your desired story to life, ensuring that every word aligns with your customer’s unique needs and your brand’s style, tone and voice. This guarantees your content stands out from that of your competitors and attracts buyers to your offerings and solutions.
5. Assessing the content. With the initial draft complete, our editorial team swoops in to gauge how well the content engages the reader and the effectiveness of the writer’s approach, including structure, flow, clarity and consistency. A draft does not move beyond this point unless it upholds each of the eight key tenets of our proprietary storytelling rubric — and the draft will be reworked until it upholds these principles.
6. Evolving the story. You can’t hit a target you can’t see. That’s why the foundation of the StoryOne process is a set of strict editorial standards to ensure proper story structure and flow, as well as readability and creativity. As we refine your draft, we also cross-reference your organization’s editorial style guide for grammatical rules, punctuation, voice and tone, technical accuracy of products, and solution and other offering names to ensure editorial excellence and technical accuracy.
7. Proofing for a high-quality first draft. If the draft passes these steps, it moves into the proofing phase, where our quality control team completes a thorough review of the story. At this stage, we meticulously check for errors or inconsistencies, and we evaluate it once again against our storytelling rubric to ensure that it tells the best story for your audience and their stage of the buyer’s journey.
8. Delivering the story and overseeing review. In this stage, we deliver your draft for stakeholder review and collect any revision requests from SMEs, corporate branding and legal review teams. We coordinate the collection of feedback and facilitate discussions to gather comprehensive input to maximize the draft’s impact and effectiveness. At this point, we rework the draft until it’s final — and deliver support along the way to ensure your project stays on track.
9. Adding design to your story. If design is needed for your presentation, video, social media post, email or downloadable, we manage the entire process — from ideation and creative brainstorming to finalization and file delivery. This way, we ensure that your content is compelling in message, visually engaging and aligned with your brand identity. We use your fonts, your colors, your imagery and your templates … or create designs from scratch based on your guidance and creative vision.

Through each of these nine steps of our StoryOne process, we’ve built in collaborative feedback loops and editorial refinement that ensures your content not only meets but exceeds expectations — ultimately helping you achieve your marketing objectives quickly and with confidence.

Key takeaways of StoryOne

Given the hyper-competitive nature of today’s tech landscape, it’s not enough to develop marketing content and simply hope it connects with buyers. You have to work at building that connection. Buyers crave authenticity. They want to know why they should trust you and how you’ll make their life easier.

To get — and hold — buyers’ attention, you need a proven storytelling process that consistently delivers results. StoryOne is the key to:

• Exceptional marketing content. By sharing targeted content that demonstrates your understanding of your audience’s pain points and aspirations, you make readers feel seen and valued — and draw them to your solutions.
• Authentic customer interactions. By guiding your audience to information that helps them solve their challenges, you establish trust through solving problems, influencing new perspectives and driving decision-making.
• Strong brand identity. By closely connecting your brand identity with your customers’ biggest desires, your content stands out from the crowd and differentiates your solutions from those of the competition.
• Content creation at scale. At the enterprise level, you need to deliver content that influences buyer decision-making from many different angles. StoryOne is built to deliver content at scale, allowing you to reach buyers wherever they are in their journey with consistently high-quality messaging that lays out a clear path for success.
• Increased efficiency and peace of mind. The StoryOne process provides a predictable timeline, structured approach and rigorous quality control process to streamline the entire content workflow, allowing for faster turnaround times without compromising quality. 

Take StoryOne for a test drive — download our free e-book

If you’re feeling the pressure to deliver enterprise-class B2B marketing content that actually connects with today’s tech buyers, you’re not alone. Our StoryOne enterprise storytelling process was built specifically for marketers like you — those who need to move fast, speak with authority and win buyer trust before sales even gets a foot in the door.

To help you go deeper and drive better results, we’re giving you exclusive access to our new e-book: 8 timeless content marketing practices to win the hearts of tech buyers. Inside, you’ll find a detailed, step-by-step walkthrough of our enterprise storytelling rubric — the same framework our team uses to help global tech brands like Oracle, Dell Technologies and AWS create content that performs. Whether you are creating content from scratch or working with an AI content-generation tool, our StoryOne storytelling process will help your content appeal more to tech buyers — the humans making the purchasing decisions.

By following these eight practices, you’ll learn how to:

• Infuse emotional resonance and motivation into your messaging
• Tailor your content for maximum buyer appropriateness and connection
• Deliver clear value and establish instant credibility
• Use proven narrative devices to bring your brand to life
• Improve the fundamental quality of your writing